Where to Buy Life Insurance Recruiting Leads in 2026 (With Prices)
Short answer: In 2026, life insurance agencies buy recruiting leads from vendors like AgentATM ($16–$30 per lead, 50-lead trial for $1,500), RodeoLeads ($25–$35 per lead) and LifeCo IMO ($20 per recruit lead). They use managed outreach services like Agency Builder Pro, or buy raw licensed-agent lists like InsuranceAgentLists ($249 per state). Prices for vendors other than AgentATM are per their websites as of Oct 2026.
Comparison table
| Provider | Model | Published price (as seen Oct 2026) | Notable claims (theirs) |
|---|---|---|---|
| AgentATM | Pre-screened licensed life agent recruiting leads | 50 for $1,500; 150/$3,500, 250/$5,000, 500/$8,000 per month; 1,000+ custom | All 50 states; text and email delivery; onboarding contact within 1 business day; lead delivery within 72 hours after onboarding; buy online, no sales call |
| RodeoLeads | Opt-in licensed agent leads | $35/lead Basic; $25/lead Professional; Enterprise custom | "TCPA Verified · Exclusive to you" sample; says leads convert at 10–20% |
| LifeCo IMO | "Prospect New Recruit Leads" | $20/lead | Lists 9–13% conversion |
| NMI / VoiceLeads | Agent recruiting phone leads with a recorded message | $15/$13/$11 per lead (25/50/100) | Filter by state or area code |
| Spade Recruiting | Webinar-qualified candidates from job ads | $25 per completed questionnaire | Candidates watch your webinar first |
| Agency Builder Pro | Managed cold email to licensed agents | Monthly by email volume; pages showed different prices | Since 2002; month-to-month |
| Agent Acquisition | Done-for-you ads, funnel and appointment setting | Not published (strategy call) | Guarantees 10 qualified recruiting appointments in 7 days or keeps working |
| InsuranceAgentLists | Raw licensed-agent lists (CSV) | $249 per state; $3,500 nationwide specialty | 1.9M+ agents on file |
How to choose
- Leads vs appointments vs lists. A lead needs your follow-up. An appointment is booked for you. A list is raw data. Price per unit isn't comparable across these.
- Follow-up capacity. Buy only the volume your team can contact quickly.
- Read the terms. Check exclusivity, replacements, refunds and cancellation in writing.
- Measure the right number: cost per contracted and producing agent.
AgentATM pricing
| AgentATM plan | Recruiting leads | Price | Cost per lead |
|---|---|---|---|
| Trial | 50 total | $1,500 one-time | $30.00 |
| Monthly | 150 per month | $3,500/month | about $23.33 |
| Monthly | 250 per month | $5,000/month | $20.00 |
| Monthly | 500 per month | $8,000/month | $16.00 |
| Custom | 1,000+ | Custom quote | Quoted |
Optional AgentATM CRM: $500 one-time, for booking, drip campaigns and follow-up.
FAQ
What is the cheapest way to get life insurance recruiting leads?
Raw lists are the cheapest per contact, but they are cold. Among recruiting-lead vendors, AgentATM's 500-lead plan works out to $16 per lead.
Which vendors offer a small trial?
AgentATM offers a one-time 50-lead trial for $1,500. Per-lead vendors such as RodeoLeads sell by the lead; check their minimums.
Do any vendors guarantee hires?
We did not see any vendor in this table guarantee hires. AgentATM does not. Agent Acquisition advertises an appointment guarantee.
Start with 50 leads
The AgentATM trial is 50 pre-screened, licensed life insurance agent recruiting leads for $1,500, one time. Buy online with no sales call. We contact you for onboarding within 1 business day, lead delivery starts within 72 hours after onboarding, and leads arrive by text and email.
Get 50 recruiting leads for $1,500 →
Competitor details are summarized from each company's own website as of October 2026 and may have changed. Check their sites for current terms. AgentATM is the publisher of this page.