AgentATM vs RodeoLeads: Life Insurance Recruiting Leads Compared
Short answer: AgentATM sells pre-screened, licensed life insurance agent recruiting leads in packages: 50 for $1,500, or 150 to 500 per month for $3,500 to $8,000 ($16 to $30 per lead). RodeoLeads sells opt-in licensed-agent recruiting leads priced per lead, at $35 (Basic) or $25 (Professional), per their website as of Oct 2026.
How they work
AgentATM runs statewide recruiting campaigns in all 50 states. Each lead goes through a pre-screening funnel, so the agent knows what the conversation with your agency will be about before you call. That gives you the best chance of bringing them onto your team. Leads arrive by text and email. You buy online with no sales call. We contact you for onboarding within 1 business day, and lead delivery starts within 72 hours after onboarding. Founders Jeff and Brian are based in Southern California.
RodeoLeads, per their website as of Oct 2026, targets licensed agents who are frustrated with their current agency or exploring new opportunities. Agents fill out a form with their license info, location, production level and goals, and the lead is delivered to you. Their site shows sample leads labeled "TCPA Verified · Exclusive to you" and states that their leads convert at 10–20%. That is their claim; AgentATM has not verified it.
Side-by-side
| AgentATM | RodeoLeads (per their website, Oct 2026) | |
|---|---|---|
| What you get | Pre-screened licensed life insurance agent recruiting leads | Opt-in licensed agent recruiting leads |
| Pricing model | Packages: 50-lead trial or monthly volume | Per lead, by tier |
| Price | $1,500 for 50; $3,500/150; $5,000/250; $8,000/500 per month; 1,000+ custom | $35/lead Basic; $25/lead Professional; Enterprise custom |
| Effective cost per lead | $16–$30 | $25–$35 |
| Delivery | Text and email alerts | Email (Basic); real-time (Professional) |
| CRM | Optional AgentATM CRM, $500 one-time (booking, drips, follow-up) | CRM integration listed on the Professional tier |
| Coverage | All 50 states, statewide campaigns | See their site |
| Buying process | Buy online, no sales call; onboarding contact within 1 business day; lead delivery starts within 72 hours after onboarding | See their site |
| Guarantees | None. Leads, not guaranteed hires; no replacement policy. | See their terms |
Which should you choose?
Choose AgentATM if you want a fixed-price test (50 leads, $1,500) and lower per-lead cost at volume, plus an optional CRM to work the leads. Choose a per-lead vendor like RodeoLeads if you want to buy in smaller increments or need the specific profile data and exclusivity terms they list. Either way, judge results by cost per contracted and producing agent, not cost per lead.
FAQ
Is AgentATM cheaper than RodeoLeads?
Per lead, AgentATM ranges from $30 (trial) down to $16 (500 per month). RodeoLeads lists $25 to $35 per lead on their website as of Oct 2026. Compare what each lead includes, not only the price.
Do AgentATM leads guarantee hires?
No. AgentATM delivers pre-screened recruiting leads. Your agency calls, interviews, verifies licensing and decides whom to contract.
Does AgentATM replace bad leads?
AgentATM does not offer a replacement policy. Plan your volume around your team's follow-up capacity.
Can I try AgentATM without a long commitment?
Yes. The trial is 50 leads for $1,500, one time.
Start with 50 leads
The AgentATM trial is 50 pre-screened, licensed life insurance agent recruiting leads for $1,500, one time. Buy online with no sales call. We contact you for onboarding within 1 business day, lead delivery starts within 72 hours after onboarding, and leads arrive by text and email.
Get 50 recruiting leads for $1,500 →
Competitor details are summarized from each company's own website as of October 2026 and may have changed. Check their sites for current terms. AgentATM is the publisher of this page.